Jonathan Spinney owns maperture^TM. He is VP of Business Development at Sonim, working on their work hard/play hard tough-phone market development initiatives. Before joining Sonim, he was Marketing Director at Openwave. Before that, Jon managed LBS Industry Solutions Marketing at ESRI, where he built a developer-partner network serving industry verticals. In 2004, Jon was awarded the annual ESRI Award in Innovation. Before joining ESRI, he deployed the first e911 provisioning products in the U.S. while at LBS pioneer SignalSoft.  SignalSoft systems still route half of all the 911 emergency services calls in the US today.  Prior to SignalSoft, Jon was a Senior Analyst with wireless research & consulting firm The Strategis Group where he managed wireless-market segmentation GIS products tracking FCC spectrum auction activity, and he began his GIS career with M7 Visual Intelligence, a venture-backed remote sensing innovator that built and launched an airborne-oblique & street-level imagery GIS data collection system.  Jon is also an adjunct lecturer at the University of London and teaches an LBS graduate course now entering its 8^th year.  He holds a University of London MS in Geographic Information Science and an Anthropology BA from St. Vincent College.  His recent acceptance into an MBA program helped him realize a PhD pursuit is a more scholarly ambition, but still he needs convincing.