Swedish Wayfinder inked a content deal with MapmyIndia in support of a pending mobile navigation deployment with “one of the largest mobile operators in India”. Navigating Indian roads among the chaos of cars, buses, motorcycles, bicycles, wagons, pedestrians, and cows is difficult enough. Automating vehicle navigation will be no small feat given the lack of street naming which is more common to Western geographies. Pedestrian navigation driven by semantic street naming conventions seems more appropriate for the Indian market, but perhaps MapmyIndia has designed and built a vector data structure to point the Chauffeur caste in the right direction.