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Forget About Content… Context is King

Nokia’s Location-based Experiences Director Michael Halbherr showcased a bunch of bright Nokia ideas at the April S60 Summit, from the predictive fall of the PND, to mobile 3D globes, to user generated content. The later discussion item highlights a future publishing support system to enable universal, contextual Search capabilities across existing content silos.

While the Nokia 3GSM LBS bomb dropped earlier this year might have then been interpreted as a Navigation market insertion endeavor, or a move to rout existing carrier-sponsored delivery methods, the ambition targets neither of these. This is about D2C mobile Search, and mitigating emerging competitive threats focused on mobile with Location filtering at the nexus.

Posted on Mon, June 11, 2007 at 11:39AM by Registered CommenterJonathan Spinney in , , , , | Comments2 Comments

Reader Comments (2)

The convergence will not be 'overnight' nor will it be uni-directional. There are pressures to both ends of the product spectrum - PND on one end and Multimedia Computer / smartphone on the other - So the convergence will happen in both directions, with connectivity coming out of the PND side and LBS coming out of the phone side. This means that there will be significant economic activity along the way on both ends.

As normal, there are difficulties to be overcome in terms of consumer perception and understanding, operator economic realities, and in building out the very difficult back end that must exist to make transactions and flow of money easy, secure and interoperable.

It may not be the wild west days of LBS anymore (Yes, I was there in Boulder, too), but it is not so far removed either.
06-13-2007 | Unregistered CommenterJim Nardulli
Thanks Jim! We've given some tri-directional, boulder-based, wild-west thought estimates to this and talked about them previously here:

http://www.maperture.net/maperture/2007/4/25/what-is-nokia-thinking.html

and here:

http://www.maperture.net/maperture/2007/5/2/nokia-on-nav-funding-should-be-the-same-as-the-internet-freead-subsidized.html

It's great to have Nokia responding to our posts. Please keep them coming to help us stay on track.

Thanks!
Jon
06-13-2007 | Registered CommenterJonathan Spinney

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