To my knowledge, there are 94 commercially deployed US mobile LBS applications spanning both consumer and business market segments.  Four years ago, there were about a dozen.  While the market now supports many options for Navigation, Social Networking, Search & Merchandising, Fitness, Locators, Infotainment, and a diversity of business mobility solutions for any professional palette across industry verticals, a cursory review of GIS market share conditions across these categories reveals the proverbial paradigm shift has not yet occurred –where’s the de facto GIS Gorilla needed for market stabilization?