Getting Back to Business...
Marianne Kolbasuk McGee at InformationWeek has a nice refresher piece on the always-valuable utility, but not-so-flashy side of location-based resource management within enterprise mobility solutions, citing WalMart and Papa John's ROI proofs - among others. It's a welcomed fresh breeze of B2B case study reality during a time when the daily inundation of social press stories and blogs cover tired topics of simplistic Location uses for Search, MoSoSo, and Local Advertising—naturally though, these are covered as well…
Posted on Sat, February 9, 2008 at 9:06AM
by
Jonathan Spinney
in Enterprise Mobility
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